Hudson’s Bay, more commonly known The Bay, is a historic chain of department stores in Canada and the Netherlands. It sells a range of goods from high-end fashion to housewares with varying price points. With the growing consumer demand for e-commerce, TheBay.com is a vital component of the retailer’s overall business. Founded officially in 1670, Hudson’s Bay Company owns Hudson's Bay, Lord & Taylor, Saks Fifth Avenue, and Saks OFF 5TH .
I am the lead copywriter for beauty, bridal and specialty brands sold on TheBay.com. By writing concise and SEO-rich product descriptions, I convey the voice of Hudson’s Bay. I am a reliable senior member of a creative team; regularly assisting Copy Managers with internal workflow, training, engagement and cross-functional partnerships.
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A group project presented to the product copy team at HBC Digital. Design and layout by me.
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