ELLE Canada is the Canadian edition of the French magazine ELLE. In both print and online, it focuses primarily on covering fashion, beauty, culture and lifestyle for Canadian readers. It is one of the leading fashion publications in Canada.
Starting out as an intern, I functioned as a key member of ELLE Canada’s web editorial team by writing two web articles and four slideshows per week. I quickly learned how ELLE Canada positioned itself as a leading fashion magazine and how to create shareable digital content that encourages readers to purchase print magazines. I regularly performed above my required duties by assisting with web production, image sourcing and social media.
Based on my success as an editorial/web intern and my in-depth knowledge of the magazine, I was enlisted as a web producer for ELLECanada.com. I managed large volumes of content highlighting the top fashion trends and runway shows.